After more than $1.5 million of renovations, the new furniture store the Boulevard is now open – and carries the slogan “love your home.” The words have a double meaning for owner Zahi Abdelaziz.

He settled on the name after reading a 2015 Montgomery Advertiser story about recent boulevard investment by him and others.

“The boulevard is the main artery of Montgomery, and we believe in this place,” he said.

Abdelaziz bought part of the Atlanta Crossing Shopping Center last year to help pave the way for the new Rockin’ Jump Trampoline Park, and he owns several other boulevard businesses.

His investment in the new 2001 East Blvd. furniture store has created a space with a striking look, featuring concrete flooring, high ceilings, and a bright, breezy feel. The products are trendy – linens, rustic looks and solid woods.

“We’re trying to target the millennial,” Abdelaziz said. “We try to bring eclectic looks (here) at an affordable price.

“It’s not the (same) look that’s been all over. You come into a furniture store and it’s always brown all over the place.”

The store is across from Lowe’s, near Los Cabos. It’s been open for a few days but has a grand opening event planned for Tuesday. The hours are 10 a.m. to 8 p.m. Monday through Saturday and 1 to 5 p.m. on Sunday.