Amazon hopes to dominate yet another market — furniture – Los Angeles Times

Online retail behemoth Amazon already sells the goods that line our bookshelves, drawers and cabinets. Its next goal is to sell the bookshelves, drawers and cabinets themselves.

While the Seattle-based company has sold furniture online for years, it plans to beef up product selection, offering items like Ashley Furniture sofas and chairs and Jonathan Adler home decor.

“Furniture is one of the fastest-growing retail categories here at Amazon,” Amazon’s furniture general manager, Veenu Taneja, said in a statement.

Indeed, online furniture sales is a growing industry, with ecommerce sales estimated at more than $36 billion in 2017 and expected to rise to more than $55 billion by 2020, according to eMarketer.


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