GREENFIELD - Bob’s Discount Furniture, which has more than 65 showrooms in 13 states, will open a new store in Greenfield at 4585 S. 76th St., with grand opening events planned Feb. 16-20.

Bob’s Discount Furniture, founded in 1991 and headquartered in Manchester, Connecticut sells value-priced furniture, bedding and home accents, even electric fireplaces, media and entertainment centers, area rugs, mirrors, lamps, chests and sculptures. It specializes in affordable middle price range. Its stores also feature a cafe with gourmet coffee, ice cream, fresh baked cookies and candy.

A contest give-away will be held Feb. 16-20 where four packs of admission tickets to one game in the Miller Lite Lounge will be given away. Winners will receive not only four game tickets but a food and beverage pass and access to climate-controlled interior space.

The grand opening also will feature balloon, clowns and face painters 11 a.m-4 p.m., daily.

Radio stations will broadcast from the store noon-2 p.m. Saturday, Feb. 18. Finally, Green Bay Packer alumni players Antonio Freeman and LeRoy Butler will visit the store 2-4 p.m. Monday, Feb. 20.

City one of first

The Greenfield store is one of the first three Bob’s Discount Furniture stores to open in Wisconsin. The others are in Brown Deer and Racine. All three will open simultaneously.

City officials welcome the furniture store addition.

“I’m excited that another national retailer has chosen Greenfield to set up shop,” said Greenfield Mayor Michael Neitzke. A number of national retailers are coming to the 84South shopping, restaurant, residential and office complex under construction on Layton Avenue between 84th and 92nd streets, and an At Home store opened recently in the former quarters of a closed Kmart, he said.

“Greenfield continues to be a vibrant commercial area, and we’re thrilled,” Neitzke said.


Bob’s Discount Furniture being relatively near other furniture and mattress stores should help all the stores, he said.

“You probably want to go to more than one place,” if you are shopping for furniture, mattresses or even home accents, he said. Having stores close together will make that shopping more convenient, he said, making the area a destination for furniture or other types of similar shopping.

Major furniture stores nearby include Steinhafels, La-Z-Boy, Penny Mustard and Builtrite, plus smaller stores, he said. Mattress specialists are Verlo and Hassless.

Neitzke predicted that Bob’s Discount Furniture will do well at the former hhgregg location, even though the building has been a revolving door of retailers. The location was one of the best for both Circuit City and Ultimate Electronics, Neitzke said. The store also was the best one in the state for hhgregg that withdrew from Wisconsin altogether, he said.

“It has more to do with the performance of the chains elsewhere” than any problem with the location, he said of the succession of retailers there.

Bob’s Discount Furniture stores are mainly in the eastern United States in addition to having eight stores in Illinois and one in Indiana. It is seeking to expand into the Midwest. In addition to the three Wisconsin stores opening this month,