Cloth & Co., Oh Joy! introduce collaboration – Furniture Today
AT THE MARKET — Cloth & Company’s founders Christiane Lemieux and Meganne Wecker are partnering with Joy Cho, lifestyle blogger and founder of the Oh Joy brand, to introduce a new influencer collection in the Skyline Furniture Mfg. (A-954) showroom during winter market.
The Oh Joy! collaboration with Cloth & Company, a manufacturing partner brand to Skyline, is a color-infused upholstery and accent piece group that highlights the “fast fashion concept” that Lemieux and Wecker, introduced at fall market in High Point, paired with the signature colorful designs of Joy Cho, founder of the Oh Joy brand.
“We approached Joy because we love her aesthetic, her personality and brand,” Lemieux said. “We love using Joy’s (Oh Joy) design and style and marrying it to our technology and unique ability to create capsule collections quickly.”
Lemieux is former creative director of Wayfair and founder of DwellStudio, acquired by the online home furnishings giant in 2013. Wecker is third-generation leader of the Thornton, Ill.-based upholstered furniture maker Skyline, a company on a growth track that includes 100% volume gains year-over-year for the past five years, according to officials.
“Skyline is incredibly excited about the potential for Cloth & Company’s technology to change the industry,” Wecker said. “Our flexibility and efficiency with textile production will allow us to collaborate with many of the country’s top designers, and we are thrilled that Oh Joy is the first of our partners. Cloth & Company celebrates bold design and Joy’s unique aesthetic is truly one of a kind.”
In an earlier interview with Furniture Today, Lemieux said that the Cloth & Company offers “on-trend exclusive product to any retailer and speedy delivery to the end consumer.” The company ships via UPS or FedEx within six days of the order and products include upholstered furniture, window treatments, decorative pillows and slipcovers.
The fast fashion concept allows Cloth and Co to utilize digital printing technology to create “beautifully capsule collections quickly and efficiently and with no inventory commitments to our retailers,” Lemieux said. “This collaboration with Joy is our first.”
Cho launched the Oh Joy brand in Los Angeles in 2005 as a graphic design studio. Since the launch, the company has expanded into licensed product lines, how-to lifestyle videos and a daily blog focused on “design, fashion, food and joyful moments from everyday life,” according to Oh Joy representatives. Cho has also authored three books, is a consultant and has been a keynote speaker for numerous organizations including Alt Summit, IDS West, Pinterest HQ and Target HQ. Her visibility to the consumer market was an important factor in establishing the partnership, according to Lemieux.
“Consumers are now looking to their favorite influencers for style cues and help with their own spaces,” she said. “In many meaningful ways, social media is shaping the way we see design and interiors today.”
“I’m thrilled to partner with Cloth & Company to produce our first upholstered furniture collection,” Cho said. “We’re bringing the colorful and bold patterns of Oh Joy into statement pieces for the home.”