Design Speak: Q & A with Shubert Design Furniture – Ladue News
More than three decades after Jim and Linda Shubert launched their furniture enterprise, Shubert Design Furniture has grown from a handmade mattress-and-box-springs enterprise to a full-service interior design company with a showroom full of carefully curated fine furniture. Since its inception on Jan. 1, 1980, the Shuberts have truly taken hold of the American Dream for themselves and their employees, many of whom have been there from the companyâs earliest days.
Tell us a little about how Shubert Design Furniture came to be.
I was going to graduate school in St. Louis, and Linda was working part time between Columbia and St. Louis. We had an idea about a need for mattresses and box springs for college students â good quality, yet low pricing. We got in the business of making the mattresses and box springs by hand. Before we knew it, we were selling around 75 sets per week in the St. Louis and mid-Missouri area. We then evolved into selling furniture â mainly bedrooms at that time.
Do you consider yourself an interior design company or a furniture store?
That is a complicated question! Shubert Design started out as a retail furniture store, but we soon discovered Lindaâs intellectual knowledge and properties for interior design. Linda grew up with an education background, as both her parents were teachers. Her father was a professor at the University of Missouri School of Engineering in Rolla. Her mother was an elementary school teacher with an emphasis in math. Therefore, Linda had a very strong math and architectural background growing up. She is very creative â it must have been in her DNA. We evolved into doing interior design projects while being a retail-furniture store. Both our backgrounds in merchandising and business became a major asset for our organization. All of our retail associates have a very strong background in interior design, and several are ASID-trained or certified. In the last 35 years, we have done thousands of residential interior design projects, nationally and internationally. Shubert Design also has done several commercial projects, mainly in the St. Louis area and throughout the Midwest.
What is your design philosophy?
Because of the variety of projects we have done, many times the interior design elements of our work evolve around who the client is and what their needs are for space and utility, along with their desired taste. We are there to guide and steward those projects to meet the demands of our clients.
What types of furniture do you consider to be your specialty?
Shubert Designâs size allows us to carry many designers, showing mainly in the areas of transitional, soft contemporary and traditional presentation. Our clients have great choices.
How do you select what designers to carry?
[Being] a good interior designer does not make you a furniture designer. They are two distinctive types of backgrounds. Therefore, Shubert Design chooses its furniture based on quality and workmanship, value, scale and presentation.
What makes your business unique? What services do you offer that set you apart from other design firms?
Shubert Design is unique because of the people that work for us, their talent levels, their work ethic, and strong management and leadership. We have our own finishers and upholsterers that work for us. For the most part, we do our own deliveries, except during peak seasons and out-of-state and international projects. We are a no-debt organization â we have no debt within Shubert Design or any other endeavors where the two of us are involved, privately and commercially. This gives us an edge over our competition to buy right. Because of the monetary investment that our clients are making, not only do they expect the great service we are able to provide because of our vertical integration, but for the most part, want the most competitive prices they can receive. We are always striving to do better.
161 Gaywood Drive, Ballwin, 636-394-2220, shubertdesign.com
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