Discount décor: How to get beautiful furniture at less than full price – The Daily Breeze




Hotel Surplus Outlet in Van Nuys has a warehouse packed with hotel furnishings from some of the nation’s finest hotels. (Photo by Hans Gutknecht, Los Angeles Daily News/SCNG)

Hotel Surplus Outlet in Van Nuys has a warehouse packed with hotel furnishings from some of the nation’s finest hotels. (Photo by Hans Gutknecht, Los Angeles Daily News/SCNG)





























RESOURCES

Apt2B: North Hollywood based; www.apt2b.com.

Hotel Surplus Outlet: 16625 Saticoy St., Van Nuys; 818-787-7807, www.hotelsurplus.com.

The RH: Ontario Mills, 4646 Mills Circle, Neighborhood 7, Ontario, 909-466-6184; and The Outlets at the Pike RH Outlet, 81 Aquarium Way, Suite F-120, Long Beach, 562-246-3830; www.restorationhardware.com.

Furnishing a home, whether it’s a first-time apartment or simply an update, doesn’t have to cost a fortune.

With an open mind, a willingness to hunt and the knowledge of where to look, discount furniture outlets offer a treasure-trove of possibilities. These outlets, similar to those found in the apparel world, are filled with one-time model home furnishings, discontinued merchandise and not-so-perfect items.

Hotel Surplus Outlet in Van Nuys, for example, can help provide the comfort and pampered feeling of a luxury hotel in any home. Much of the merchandise comes from five-star places such as the Four Seasons Hotel, the Beverly Hills Hotel and The Lodge in Pebble Beach.


“We deal with luxury and upscale hotel properties who are trying to refresh their rooms or want to offer the latest in trends,” said Don Fenning, Hotel Surplus Outlet president and a 20-year veteran in the business. “They offer commercial standard furniture created by designers and staged by professional decorators. We then sell the items at a fraction of what they cost.”

The company also buys and sells new furniture and offers catalog ordering.

On-site merchandise changes quickly with six to eight shipments each week, and the items aren’t broken-down, worn-out pieces.


“We turn down more hotel projects than we take because we’re looking for intrinsic value and styles. We want the pieces that make the most sense for value,” Fenning said. “We’re focused on the consumer who is interested in re-purposing something with the quality he couldn’t buy without the prices we’re offering.

“It’s not for everybody,” he added. “Not everyone is a shopper. I love to buy new and esoteric pieces, myself, but we offer a lot to people who want great stuff at really good prices.”

Examples of ‘hot deals’


How good? Recent “hot deals” included a two-drawer Drexel Heritage nightstand from the Four Seasons Hotel for $150, a comfortable blue plaid chair from the Ritz-Carlton Hotel for $80, and an upholstered bed in either queen or king from the La Quinta Resort for $250.

Want more? Hotel Surplus Outlet is handling the sale of silver and china from the Beverly Hills Hotel banquet department.

“The same plates that were used at the Golden Globes,” he said with a chuckle. “But we also sell everything from furniture to televisions to mirrors. We represent a resale choice.”



Cleanliness and safety are top priorities. Each and every item is inspected and sanitized where necessary.

“The top hotels don’t allow things to get dirty and worn out,” Fenning said. “In this day and age, bear in mind, hotels just like everyone else, are dealing with the latest trends and that means they renovate and redecorate in order to stay the leader of the pack and to compete.”

Apt2B’s early days

It’s not the Ritz at Apt2B, but then again the prices aren’t either. Apt2B began online in 2011 as a convenient place for people to buy furniture.


“We wanted to offer convenience and affordability because there is a wide gap between IKEA and Crate and Barrel,” said Alex Back, company operations manger, who founded the North Hollywood-based company with Mat Herman.

The site initially targeted Gen Xers and millennials, many of whom were setting up households for the first time.

What started as an entry level alternative for apartment seekers, he said, has blossomed into more of a high-style, high-quality venue at a good price.

A company tagline gets to the point: “Furniture is like death and taxes; it’s inevitable” but at least here you can have style at a reasonable cost.


Apt2B is not a discount vendor, but the company does keep price points affordable. It also offers an “outlet” section routinely offering terrific savings.

An example is a spacious Formosa two-piece sectional in a dark granite color. It’s a former floor model with minor striations on the chaise cushion. Originally it cost $2,088, but Apt2B was offering it for $1,468.

Bargains routinely change, and shipping is free.

There has been talk about setting up a brick-and-mortar version, but right now online or e-commerce is trending and booming.


“We do Costco road shows, offering sofas and sectionals 30 to 35 percent less than what we sell it for ourselves,” Beck said.

The Apt2B schedule includes stops at four Southern California Costcos in the coming weeks: Woodland Hills, March 24-April 2; Simi Valley, April 4-16; Laguna Niguel, April 21-30; and San Dimas, May 5-14. (Call each store in advance to confirm.)

New player in the IE

Another option for those wanting a high-end look at a lower-end price is The RH. Restoration Hardware opened The RH outlet at Ontario Mills in December, making it the first home furnishings brand to join the state’s largest outlet and value retail center.


The RH offers shoppers a huge selection of furniture, lighting, textiles, bathware, home décor accent pieces and outdoor furnishings. It also has items from RH Baby & Child and RH Teen.

When The RH opened, Marc Smith, Ontario Mills’ general manager, called it a welcome addition to the massive shopping destination.

“The RH Outlet joins a long list of exclusive retailers that Ontario Mills offers the region,” Smith said in a statement. “We are reacting to customer demand for home furniture and décor offerings and are pleased to be able to bring a world-renowned brand like RH that is known for their sophisticated collections.”


Resources

Apt2B: North Hollywood based; www.apt2b.com.

Hotel Surplus Outlet: 16625 Saticoy St., Van Nuys; 818-787-7807, www.hotelsurplus.com.

The RH: Ontario Mills, 4646 Mills Circle, Neighborhood 7, Ontario, 909-466-6184; and The Outlets at the Pike RH Outlet, 81 Aquarium Way, Suite F-120, Long Beach, 562-246-3830; www.restorationhardware.com.





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