The app is free, but the dependence on ARKit logically means you’ll need to wait for iOS 11 (we’ve asked about an Android version now that ARCore is a reality). It won’t include absolutely every piece of furniture that IKEA sells, it should cover the bases: there will be over 2,000 products on launch, including every armchair, coffee table, footstool and sofa that the Swedish firm sells. You’ll also see “top-selling” storage units. Don’t expect to preview your home office on day one as a result, but it might be an option: IKEA is promising that Place will have a “key role” in product launches.

The concept of augmented reality furniture previews certainly isn’t new. However, the most accurate apps have required specialized hardware. Are you really going to buy a Phab2 Pro just to make sure a table is a good fit? IKEA Place theoretically eliminates that hurdle: you can use an off-the-shelf smartphone or tablet and get a reasonably accurate preview.