LONDON — IKEA celebrated its 30th birthday in the UK by hosting a pop-up “House Party” in Soho, London.
IKEA transformed a house on Greek Street into an “immersive experience” showing how the UK’s living rooms have transformed in the decades since IKEA first arrived in 1987.
Each floor was decorated to represent a typical living room from the 1980s, 1990s, and 2000s — as well as a floor dedicated to what IKEA thinks the 2020s could look like.
The “House Party” ran for a week and was open to the public until last Saturday. If you didn’t get the chance to go, take a look around with Business Insider: