Furniture Row Racing and Martin Truex Jr. acquired some much-needed security this week, announcing that the No. 78 team will be fully funded next season between Bass Pro Shops, 5-hour ENERGY and Auto Owner’s Insurance.
The No. 78 paint scheme, uniforms and official name of the car for 30 races will work in the following manner:
- For 16 select races, the orange-hued paint scheme will feature Bass Pro Shops as the dominant brand on the hood and 5-hour Energy as the dominant brand on the side of the car.
- For another 14 select races, the red-hued paint scheme will showcase 5-hour ENERGY as the dominant brand on the hood and Bass Pro Shops as the dominant brand on the sides.
- The color and primary design of the team fire suits for the 30 races will be the company which holds the dominant position on the hood of the Furniture Row Racing-owned Camry.
- The official name of the car that will be submitted to NASCAR will be determined by which company is dominant on the hood. It will either be called the No. 78 5-hour ENERGY/Bass Pro Shops Toyota or the No. 78 Bass Pro Shops/5-hour ENERGY Toyota.
Auto Owner’s Insurance will adorn the car for the other six races.
This is notable because in previous seasons, any time the car was sponsored by Furniture Row that meant the car did not have a de facto primary sponsor besides car owner Barney Visser’s furniture retailer.
It’s also notable because 5-hour had only two real choices after funding the soon-to-be-closed No. 77 Furniture Row entry. Since rival Monster Energy is the title sponsor of the Cup Series, leaving Furniture Row would make the company ineligible to sign anywhere else.
5-hour is essentially grandfathered out of an exclusivity clause Monster has for energy drinks and shot products. The No. 77 is closing because Furniture Row couldn’t find funding beyond the 5-hour sponsorship.
Truex was the 2017 Cup Series regular season champion and currently leads the tour with six victories. Due to his win last weekend in the Bank of America 500 at Charlotte Motor Speedway, he is already locked into the third round of the Cup Series Playoffs.