Seaman-led investor group buys US rights to Furniture.com – Furniture Today

SEFFNER, Fla. — An investor group led by Rooms To Go President Jeff Seaman has acquired the U.S. rights to Furniture.com from Blueport Commerce.

Terms of the deal were not disclosed. RTG had been a partial investor in Furniture.com — along with Schottenstein Stores and Furniture.com management and the private equity firm backing Blueport — ever since the e-commerce website was relaunched in 2013.

In a joint statement from Boston-based Blueport and Seaman, the groups noted Blueport continues to retain all rights to Furniture.com for business outside the U.S.

“The sale enables Blueport Commerce to focus on expanding its rapidly growing e-commerce platform, which provides enterprise-class technology and expertise to furniture retailers — allowing them to sell furniture online and drive more sales in their stores,” the release said.

“We are excited about taking over the U.S. operations of Furniture.com,” Seaman said about the transaction. “We hope to build upon the great work that Blueport has done on Furniture.com to date, and have several ideas about how the site may evolve.”

Seaman told Furniture Today that the website remains a separate business from RTG and that more details on how the site will develop will be disclosed later this year.

In the release, Blueport Commerce CEO Carl Prindle called the deal “a true win-win.”

“Optimizing Furniture.com was always on Blueport’s to-do list, but difficult to resource given the success we’ve seen running furniture retailer’s websites on the Blueport e-commerce platform,” he said. “We’re excited to see the next phase of Furniture.com in good hands, and are thrilled with the growth — both for Blueport and the retailers using our platform – the transaction has enabled.”

The deal was closed quietly in the third quarter of last year.

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