This LA furniture maker has stayed in business 40 years by catering to customers – Los Angeles Times

In 1976, Victor Sawan took over an 8,500-square-foot space near South Los Angeles and started making brass beds.

He named his new company Wesley Allen, created by blending the names of his son, Wesley, and his business partner Martin Bender’s son, Alan. Pretty quickly, the brand became known for the brass furniture that was in keeping with the look of the moment, alongside Laura Ashley-esque floral patterned fabrics, shag carpet and macrame plant hangings.

Wesley Allen has just celebrated its 40th anniversary, but the brass beds are a thing of the past.

Sawan now works with iron and still is aligned with current decor trends: There are sleek canopy beds in weathered gray, Art Nouveau-inspired bar stools in a brushed copper finish, slender upholstered benches. Everything is made within the 190,000-square-foot compound the company now occupies in what is still commonly referred to as the Goodyear Tract — a 200-acre spread that is one of the city’s oldest industrial centers.

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