VICTORVILLE — The effort to revive a portion of town just got a boost after a unique clothing and furniture store opened on New Year’s Day.
Located in a 1940s building in downtown Victorville, Dead Celebs Vintage Clothing and DC Designer Consigner Furniture stores are the brainchild of Jim and Donna Granger, who purchased the 2,200-square-foot building on C Street last year.
“The building has three units, with Dead Celebs and DC Designer Consigner separated by an industrial sliding door,” said Granger, who gave the Daily Press a tour on Tuesday. “We plan to lease out the third unit once I finish remodeling the unit.”
The mid-century industrial-style building, which is located behind the California Route 66 Museum, once housed a rescue mission, appliance store, beauty shop, bus depot, restaurant and other businesses, according to several longtime residents of Victorville.
Granger said his daughters and wife, who love fashion and design, were inspired to start the popular “eco-friendly” vintage stores that are “exploding in L.A., San Francisco, Orange County and New York City.”
“I also have a love of old buildings, that’s why I’m personally restoring this one,” said Granger, who’s restored historic buildings in Anaheim, Pomona, Orange and Brea. “There are a lot of diamonds in the rough in Victorville and this is one of them.”
Granger, who also owns Cross Eyed Cow Pizza in Oro Grande with his wife, told the Daily Press Dead Celebs is geared for fashion-minded consumers who have the opportunity to buy, sell and trade gently or never-used clothing, jewelry, furniture and home accessories.
During the tour, Granger showed off racks of colorful dresses, blouses, coats, jackets and other women’s clothing. Several shelves were filled with unique footwear, including cowboy boots, stilettos, sneakers and high tops. Hats, ties, scarves and shawls were also displayed throughout the store.
“I love your collection and the prices are modest,” shopper Samantha Terrence told Granger as she admired a red dress. “You even have a wedding dress — how sweet.”
Granger said Dead Celebs carries mostly women’s clothing for now, but hopes “the men will hear about us and catch-on” and start bringing in some men’s apparel.
Inside the Designer Consigner, a massive chandelier hung over a king-sized bed, large wooden chess pieces sat on vintage furniture, colorful paintings hung on walls and stone figures huddled near sofas and chairs.
“Downtown Victorville is a great place to do business, but we need more business owners to plant roots down here,” Granger said. “We don’t have a homeless problem down here. The people in this neighborhood just want the opportunity to work and to contribute.”
Granger said since he purchased the building, he’s hired several locals to paint, clean up and do security.
As for the name of the clothing store, Granger said family, friends and Cross Eyed Cow employees whittled down the list of suggested names to Dead Celebs.
“It’s a good name and I hope people will venture this way to find us,” Granger said. “We’re just trying to share our downtown diamond with everyone.”
Dead Celebs Vintage Clothing and DC Designer Consigner Furniture are open from 11 a.m. to 5 p.m. on Saturday and Sunday, and throughout the week by appointment. The stores are located at 16822 C St. in Victorville.
For more information, call 760-780-7064 or visit designerconsigner.co or deadcelebs.co.
Rene Ray De La Cruz may be reached at 760-951-6227, RDeLa Cruz@VVDailyPress.com or on Twitter @DP_ReneDeLaCruz.