Bassett Mirror ‘Switches On’ the energy – Furniture Today

bassett mirror deskThe Kaskade writing desk has a gently worn-looking silkscreened floral pattern.

AT THE MARKET — Furniture and home accents vendor Bassett Mirror Co. is adding a fresh, spirited new flavor to its style portfolio mix called “Switched On!” at High Point Market. The company’s showroom is in the International Home Furnishings Center, space G-170.

Switched On is an eclectic, high-energy assortment of colorful accent pieces with unexpected design treatments and twists influenced by popular culture and art. They include a silkscreen-embellished desk with an inspirational message hidden on the interior of a drawer and a live edge-type table treatment that showcases the subtle tonal contrasts found in the layers of plywood.

“Switched On is totally design-driven,” said Jon Witteveen, senior vice president for furniture for Bassett Mirror Co. “It’s fun, colorful and highly creative. Each piece has at least one element of surprise or whimsy that gives a familiar form or shape an entirely new twist.”

While Switched On aims squarely at Millennials and other younger customers moving into their first houses and apartments, this new style portfolio also is designed to appeal to young-at-heart Baby Boomers downsizing into smaller townhomes and condominiums.

“These pieces are packed with personality,” said Witteveen. “But they also are highly functional. They provide a very attractive, fashion-forward solution for anyone looking to inject a new level of vitality and utility into their space.”

Switched On pieces include the Leedy entertainment console in walnut veneers in a Stereo Walnut finish. Inspired by the shape of classic stereo consoles from the 1950s, Leedy features two colorful sliding doors on the right side of the unit. The sliding doors, which conceal open shelf storage, are reversible, with one side finished in pink and red and the other side in white. The left side of the console boasts three drawers in white with oversized walnut pulls. The unit sits on four post feet with brass caps.

The two-tier Schell cocktail table features an organically shaped top with a woodcut image silkscreened over a bright white surface. The white top contrasts the surface edges, which are fine layers of lacquered plywood. The table rests on three metal uprights, with open shelf storage provided by a round base surface under the unit’s top.

The Kaskade writing desk in pine solids and a dry pine finish has a gently worn-looking silkscreened floral pattern on the top surface. The drawer interior also features a silkscreened inspirational quote on its bottom surface, providing an element of surprise and thoughtful reflection. Wood-on-wood drawer guides add an element of “found” authenticity.

“This initial introduction is the first stage of what will be a steady expansion of this new style portfolio,” said Witteveen. “We’ll continue to add many more creative pieces to the Switched On portfolio as we move forward.”

During this market, Bassett Mirror also is amping up several of its core style portfolios, including Hollywood Glam, Belgian Luxe and Thoroughly Modern.

In the Hollywood Glam portfolio, introductions include a cocktail table shaped and finished to look like a giant diamond and the high-drama Hadreas hall cabinet. A two-door unit with an abstract bas-relief design on the front in gold surrounded by a glossy black finish on the top and sides, the Hadreas cabinet features stemware storage and one adjustable shelf, along with a serving tray.

In the Belgian Luxe category, introductions include the Windig tall bar, a “new traditions” model sporting a tattoo-inspired sparrow with ribbon overlay motif that extends from the front across both sides. The bar features a Chalky Midnight Blue finish on the exterior and a contrasting Sailcloth finish inside. The bar unit rests on an ornate stretcher base with decorative casters. Functional elements include stemware storage, an adjustable glass shelf, a pullout tray with laminate surface and two drawers, one of which has a removable felt liner.

In the Thoroughly Modern portfolio, Bassett Mirror is launching a high-styled contemporary group, including an upholstered cocktail table with tailored, buttonless-tufted leather top and other pieces that combine chrome, marble and leather, as well as an oak veneer table group with a wire-brushed finish, black nickel metal accents and blue stone tops.

The company also is adding fresh designs in other key product categories this market, including wall mirrors, wall art and lamps.


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