How this Berlin startup is helping luxury furniture retailers succeed online – HuffPost

Double-digit declines are no novelty to former icons of American retailing and market participants which have not embraced the desire of consumers to shop and inform themselves at their convenience. Yet today, convenience is digital. While decay, radical cost-cutting and bankruptcies are hitting traditional retailers left and right, Amazon instead has announced that it wants to create 100,000 jobs. So, in order to avoid a Kodak moment of their own, leading niche retailers are open to look for ways to go omnichannel and are trying to learn how to succeed online.


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