Staging a Construction Site with Luxury Furniture – New York Times

To maximize the space, Mr. Landau said the six townhouses have ceilings up to 20 feet high and ample glass to fill their centers with light. A standard configuration includes 3,700 square feet with four bedrooms, four baths, two powder rooms and an elevator. Each house will also have basement access to parking and the option to use amenities at a neighboring condo building.

No contracts have been signed since the party, Mr. Landau said. “These are not impulse purchases,” he said. The attached townhouses, part of a seven-building development called River Park, formerly part of the Long Island College Hospital site, won’t be completed until the second quarter of 2018, he said.


A rendering of the townhouses in the River Park development.

Williams NY

“There were a bunch of wide eyes,” said Paul Johansen, an associate broker with CORE, who is not involved in the project, but attended the party. He said this level of marketing might be typical in Manhattan, but not Brooklyn.

At more than $1,600 a square foot, he said the townhouses are pricey for the neighborhood, where $1,200 to $1,500 a foot is more typical. He said the clients he brought to the party, a couple from Manhattan, weren’t interested.

But the price shouldn’t be an obstacle, Mr. Landau said, noting that nine out of 17 condo units have already sold in an adjacent Fortis condo, with sales in the $3 million to $8 million range. Douglas Elliman has the listings.

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