The Swedish Furniture Brand Insiders Love Is Taking the US by Storm – Architectural Digest
If you’re already a devout Hem fan, feel free to skip ahead to ADPro for the details and first look into on the NYC pop-up shop opening today. If you love the look of minimal Scandi decor and shopping with Amazon-style shipping perks, we’re excited to make this introduction. Hem, which is Swedish for “home,” is the furniture start-up that has been making waves within the design community for the past three years and is ready to take the wider U.S. by storm. Often referred to as the “Everlane of design,” the Stockholm-based brand is intended to be a step up from IKEA, with a high-end sensibility and direct-to-consumer prices. Tack on the ease of a user-friendly e-commerce site, and (gasp!) free shipping even on large furniture pieces, and you have Hem.
How do they do it? To start, Hem links up with revered designers like Luca Nichetto, Max Lamb, and Philippe Malouin to nail the sophisticated look, and new pieces drop whenever they’re ready since they don’t have to align with the retail schedule. The company also has a warehouse facility in the U.S., which allows everything to ship within five days—no more waiting two to three months for a new sofa! Though Hem is offered in 34 countries, the U.S. is actually its biggest market. So it’s no surprise that the company is dipping its toes in brick-and-mortar here with the first Stateside pop-up shop opening in NYC this weekend. Prefer shopping from your sofa? Take a look at our favorite pieces:
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