PROPERTY: Here’s how to ‘pin’ this season’s home trends – The Westmorland Gazette

HAVE you heard of Pinterest, the online pin board where people share inspiration for their homes by posting – or ‘pinning’ – images and videos?

If you’re creating a Seventies look by piling on the pot plants for an outdoor/indoor theme; pursuing the boho theme with a high-back rattan peacock chair; or keeping things simple with eco-friendly, pared-back kitchen designs, then you’re ahead of the decor game.

Those are the fashion-forward trends identified by Pinterest, the social media site where millions find inspiration and which has recently revealed its new Best of Pinterest UK Interior Awards, whose judges included designers Matthew Williamson and Kelly Hoppen.

“Pinterest is the ideal tool for creatives,” said world-famous interior designer Kelly Hoppen. “I only wish this inspirational and informative platform was around when I first started in design 40 years ago. It’s so interesting to be able to look at the trends and styles of people worldwide and how each individual, culture or country interpret those.”

According to Adele Cooper, UK and Ireland country manager at Pinterest, we’re all getting braver about experimenting in our homes. “The Interior Awards highlight that people are adventurous with their home decor ideas and confident to experiment with colours, textiles and even DIY to personalise their living spaces,” she said.

Here are the key trends that emerged from the Pinterest awards.


Sustainable home decorating is on the rise, with Brits growing more confident about DIY and making the most of inexpensive materials and discovering plywood kitchens. Homes are no longer running with one colour scheme, and printed wallpaper and navy bedrooms are increasingly popular.

John Lewis scooped the best dream bedroom award with its blue setting, featuring its Croft Collection Skye bed frame, Double, £699; Croft Collection linen bedding collection, from £20 to £135; and House by John Lewis jersey bedspread, navy £40. Plywood’s a favoured choice for those who want a ‘green’ living style. Sustainable Kitchens is one of the companies specialising in eco-friendly design. Its kitchen, featuring plywood cabinetry, starts from £25,000, and was a runner-up for Best Kitchen.


Geometric shapes are essential if you want your home style to add up, according to Pinterest. Hexagons featured 93 per cent more than last year, with herringbone tiles running a close second, and circular mirrors third.

To get the look, consider Topps Tiles’ hexagon rustic travertine tiles, £65.22 per square metre. If money’s no object, a Jonathan Charles Geometry cabinet, £4,719 from Sweetpea & Willow, is a masterclass in marquetry and conjures an optical geometric illusion.


Houseplants – the decorating statement of style from the late Sixties and early Seventies – are back in vogue and create a lush outdoor/indoor look. They’re particularly popular for living rooms and for conjuring an exotic atmosphere in a bathroom, especially hanging plants in a shower.

Houseplants are in tune with our current passion for embracing nature and its colour palette – green is leading the colour chart this year and Pinterest research showed it’s a favourite for tiles.

Original Style has a square Victorian green field tile, £84.95 per square metre. If you’re not green-fingered, there are an array of maintenance-free faux plants to choose from, such as a succulent arrangement with pot, £80, Sweetpea & Willow.


Vibrant colour choices are also inspired by the Seventies. Mustard, orange, green and even splashes of red bring interest and character, and help enliven spaces dominated by neutrals. According to the research, there’s also a revival for shag-pile rugs, record players and retro peacock chairs.

Step back in time with a Peacock Emmanuelle armchair in natural rattan with its characteristic high rounded back, £654.50, Hutsly.


If you’re on the move – a renter rather than an owner – you need smart, temporary solutions to smarten a space, such as reusable wallpaper. This home decor hero is perfect for making a statement on one wall or adding glamour to a humble chest of drawers, and is becoming a firm favourite for children’s rooms.

Bulky wardrobes eat space but simple clothing racks, rails or ladder storage are slimmer, and your favourite clothes can become an eye-catching display. Turn on the style cheaply by jazzing up a room with new legs for a sofa or handles for cupboards, and use vintage trunks and baskets for storage.

Rosentapete by Coloray has a design of bold pink blooms on its self-adhesive reusable wallpaper, £96.73 a roll, DaWanda. Wallpaper company is Sian Zeng and has a London tree fabric sticker, £195, which would please adults or children alike. Functional, stylish storage is a staple at Ikea and its Elvarli white bamboo storage units, two sections £347, is a winner. Pretty up a cupboard with dragonfly glass cupboard knobs, £4.20 each (reduced from £6), L’Atelier Natalia Willmott.


The outright winner of the Pinterest Lust-have award was a Loaf Thankster sofa, from £1,195, with the runner-up an Oliver Bonas Luxe round bamboo drinks trolley, with marble top, £395. A Penn desk, £399, with matching wall shelves, £99, from won the best workspace idea award. Meanwhile, a light-filled space with Velux windows was chosen by Pinterest users in Glasgow as one of the regional winners of the awards.


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